Organizations use telephone surveys as a
quantitative research method for determining what people
think and how they behave. They involve calling and
interviewing a representative sample of people within a
geographic area or a targeted market served by an organization.
Telephone surveys may consist of 50 interviews or 1,000 or
more, depending on the research goals and available resources.
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Telephone surveys
can be a good choice for organizations who have the internal
resources for a large-scale survey. Otherwise, the organization
may want to consider outsourcing the telephone survey, as this
research method generally involves a considerable time and resource
commitment, compared with in-depth interviews and focus groups. You may
conduct anywhere from 50 to 2,000 telephone interviews, depending on
your research goals (up to a point, the more interviews you conduct, the
more accurate the findings). You may conduct a telephone survey with one
type of respondent (e.g., local educators), or with several types of
respondents (e.g., local educators, local policymakers, and local
after-school program operators) to obtain different perspectives on
your topic. |
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When to outsource
a telephone survey: If you have the resources to outsource your
telephone survey, you should strongly consider this option.
Organizing, managing, and conducting telephone surveys is a complex
and time-consuming project. |
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When to conduct
a telephone survey using internal resources: You may want to
conduct telephone interviews using internal resources if you have access
to a phone bank (at least 10 to 15 phone lines that can be dedicated to
conducting the telephone survey); a large number of staff members or volunteers,
preferably with adequate skill and training, as well as characteristics that
would predispose them to being good interviewers; and the time to devote to
interviewing (which can include contacting potential respondents multiple times
before completing an interview) |
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SMRT Consulting Inc. offers:
Good management structure
In house local programming staff
Local Canadian Call Centre
Experience with similar types of research projects
High-quality friendly interviewing staff
Affordable pricing
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